Work / Selected projects

Websites with a clearer business path.

Projects where content, design, search, and build decisions had to work together.

Case Study · 2025

Pipestone Lodge

Northwestern Ontario Fishing Resort

Brand identity, content structure, and a rebuilt website for a fly-in fishing lodge on Pipestone Lake.

The new site brings the lodge experience forward with stronger visuals, clearer trip information, and a faster path to inquiry.

What To Expect

What the business needed, who the site had to persuade, and where the old experience fell short.

The content, design, and structure choices behind the finished work.

Screenshots, performance details, and outcomes that make the work easier to evaluate.

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